Triumph is coming to enduro (and motocross). We checked, it’s not April 1, and they seem 100% serious on this, they really are in the throes of developing production motocross and enduro machines. Having drafted in two of the biggest names in the sport it quite clear they’re deadly serious.
Now we’re not quite sure why they are doing this, but as the motorcycle industry knows all too well, you under estimate Triumph at your cost.
Here’s what Triumph have to say about what’s coming:
Triumph is excited to announce that development is well under way on a comprehensive range of all-new competition Motocross and Enduro motorcycles. Joining our class leading and globally renowned motorcycle range this all new competition MX and Enduro family will bring all of Triumph’s engineering expertise to riders and racers worldwide.
This will be accompanied by a landmark moment for Triumph and the MX and Enduro racing world with an all new Triumph factory race programme, and a commitment to top tier championship racing in both Motocross and Enduro series.
Coming hand-in-hand with this commitment, to race and win at the highest level in the sport, Triumph is proud to announce that global Motocross legend Ricky Carmichael and five-times Enduro World Champion Iván Cervantes have joined the Triumph family as active partners in both bike testing and preparation for racing.
An announcement of the timetable for the launch and reveal of the motorcycles, as well as the racing programme and the full story on the product advantages the new Triumph MX and Enduro offer, will follow in the coming months.
Nick Bloor: CEO Triumph Motorcycles Ltd:
“Today’s announcement marks the beginning of a new chapter for the Triumph brand,
which everyone at Triumph is incredibly excited to be part of. We are 100% committed
to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new
generation of Triumph riders”
“This is an incredible opportunity for me to join this historic brand, and I am honoured and humbled to be a part of the development and release of their off-road motorcycles. Building something from the ground up is something that really is intriguing to me at this stage of my career. What is impressive to me is Triumph’s dedication, and passion to develop a top of the class product. Everyone that I have been involved with in this project from the engineers, design groups, R&D dept., etc., have shown extreme passion for what they are doing and that is a recipe for success and something that I love being a part of.
If you are familiar with the Triumph brand, you already know the quality of craftsmanship is top shelf, and the off-road models will follow suit to their past!
Not only are these exciting times for me, but it’s an exciting time for the off-road industry to be adding another brand to the mix and the opportunities that lie ahead for all off-road consumers. I can’t wait to see the reactions when these models hit the dealer’s showroom floors.”
“I have loved Triumph motorcycles right from being a small kid, seeing them in films and on television. So to be working with Triumph from the beginning of this project, is an amazing opportunity for me, not just because it is working with one of the world’s greatest motorcycle brands, but also for being part of building something from zero. It is a dream come true for any racer!
Like me, everyone I am working with at Triumph is focused to make the bikes the best they can be. I cannot wait to see the bikes competing at a world level, but I also look forward to when I can stand in a Triumph dealer and know I was part of this very special project.”
Triumph has never won a motocross or enduro world championship. While their unit construction twins were popular in the US in the 1960s for desert racing (and flat track), and were often used in the ISDT elsewhere, in Europe for motocross it was sibling marque BSA (utilising the Gold Star single-cylinder motors) that were used in scrambles. The last motocross world championship won by the marque (and any British manufacturer) was by Jeff Smith on a BSA in 1965.